Final Magazine Ad

Today I FINALLY managed to finish the magazine advert. I got some feedback from my Media teacher on the advert and he said:

This is an example a past student's wor

• There was no point of the multi layering because he said to create a shadow-like effect, but it didn't work.
• The font was also weak, since it made the magazine advert look like that it was made in Publisher.
• He also mentioned that it looked like no research had been done, despite looking at a number of magazine adverts including some made by past students. Linking in with this, it's quite hard to find magazine adverts aimed at a female audience.
• www. should never be used in 2012.
• Unrealistic reviews.
• Weak layout.
• No price tag or Twitter/Facebook logos.

So putting this feedback into mind, created a new magazine ad. My teacher wanted me to put an image from the video in the area where the sky is, so I got a shot of the boyfriend and girlfriend walking down a path. I used the background eraser and quick selection brush tools to delete segments of the background of the picture. 

Afterwards, I decreased the opacity and saturation quality so that it blends in with the poster. I also changed the tour dates by adding 2012 at the end of them and making the locations UK based. I also made the font pink so that it would appeal to a female target audience. Lastly a picture of the digipak's front cover can be seen as well so the public know what the product looks like.

FINAL Magazine Advert

Digipak feedback from our class

Today we managed to obtain feedback from our class colleagues on the second version of our digipak.

• No information on the DVD.
• Email address isn't needed.
• No upper case in the web address.
• The QR code needs to work, in order to show ICT skills. Linked to company blog.
• The sticker on the front cover was way too big.
• Huge line spacing can be seen on the sticker.
• Copyright information needs to be smaller.
• The main title on the front needs to be centred.
• Use plain Sariff font if needed.

Inner panel 1

We decided to abandon the inner digipak design with the pictures of the wine bottles because my colleagues didn't understand the deeper meaning behind them.

Inner panel 2

Inner panel 3

Hidden credits panel

Panel behind the front cover 

These next images are the panels which have been improved:

Front cover

Back panel

Now the QR code leads to the Blazing Grace production blog.

Spine

Overall from this feedback while the outer panels are fine, the inside panels need changing. So now I will allow Sophie to make the inside of the digipak and I will take over making the magazine in order to speed things up in terms of scheduling.

Our final Digipak

Today we finally managed to finish the digipak after creating each prototype and obtaining feedback via our colleagues and Media teacher.

Front cover

Here is the front cover. At the top, you can see the band name in large font which is usually seen in the R&B genre. Then we have the smaller font for the sub-title which gives off a quirky feel because of what it says.


A bonus DVD sticker can also be seen  on the front cover as well, advertising a DVD and it's extras. Lastly, the main front cover picture consists of the three performers walking through a suburban environment. This is similar to the back of the digipak which I'll talk about to later.

Spine

Next, we have the spine of the digipak (as seen above). The colouring used for the spine creates a binary opposition between light and dark. This is due to the white font in black space and black font in white space which are similar to the yin yang symbols, which link in with the theory that the band in the video symbolise fallen angels. The catalogue number and company logo are also present.

Inner panel

Here, we have the inside of the digipak. The inside is a two-panel spread which has a picture of the band lying on the floor in the form of three separate images merged into one. The colours of the pictures which make the two-panel spread symbolise the past, present and future. Black and white = silent film associated with the past, colour = present day and blue = hologram linking in with the future. The initials for the band can also be seen. While there are a lack of credits, there are digipaks out there which lack credits such as the Britney Spears Greatest Hits: My Prerogative.

Back of digipak

Lastly, we have the back cover of the digipak which uses most of the conventions seen on digipak. These include, a track listing, list of bonus features, QR code, web addresses, a bar code, the company logo and copyright information. The picture used, links in with front cover because of change in shot type.

Podcast 5 - Audience feedback

In this podcast, I go solo by talking about the feedback from some friends of mine. I go into detail on topics such as long chunks of narrative and the use of Sepia