The magazine advertisement I have found is a L'oreal lipstick shade (red)
The male gaze theory has been brought into the advertsement by focusing on the eyes and lips in a close up of Beyonce's face (left) On the other side of the double paged advertisement the page is split the left side left showing the product although the ad is dominated by the celebrity endorsment, Beyonce. At the far right of the ad Beyonce is featured in a short red dress showing her thighs and she is staring into the camera. Gold and white text is used, but white ontop of the image to not distract the audience too much from the image ' This is my color riche intense 375' making the audience believe that this is infact the lipstick Beyonce wears when it's probably not true. The brand is featured at the bottom in the signature Gold text which is recognisable to buyers that know the cosmetic market.
No comments:
Post a Comment
Please ensure all comments are appropriate before publication all comments are vetted before publication.