Our target audience in our music video is 16 to 24 year olds. Being more precise, couples. This is due to the fact that the music video raises awareness of break ups and affairs.
The age of the couple is similar to the age of the audience. As a result the audience will be able to relate to the characters although had we of had the opportunity to have older actors more to the relative ages of the real Destiny's child the decision may of differed although because our feedback will be from students it is more relevant to our ideas.
The genre is another reason for our choice of target audience. R&B tends to be aimed at a similar target audience to our target audience with the main listeners teen or black and afro caribbean. The video could possibly appeal to a male gaze because of the content of the shots and features such as legs, lips and eyes carrying sexual connotations. However it seems the audience is made up of more women and men. The video is simply to expand potential audience.
This means that, the video will mostly aim at a 16 to 24 female target audience who could be currently in a relationship or have been in one.
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