The Real Pitch.

We will be pitching our ideas for the final idea on Wednesday and I have been thinking about doing a female solo artists song since i started thinking about it, I would want to do probably a counter type video of one of which of the likes of Madonna/Nicki Minaj and more like the ones of Beyonce or Britney Spears' videos such as her 'Womanizer' video that empowers women. To do this more research needs to be done to build up my knowledge of this and understand conventions in further detail. 

The primary target audience for my video would obviously be, because of the female solo artist idea, a female teen audience and therefor a secondary audience of tweenagers (8-12) based on the idea that female young girls try to escape childhood which brings in sociological ideas of childhood. As well as this to broaden the audience the aspect of the male gaze which is almost always used in music videos or videos have more of an underlying message (for example the likes of some of Madonnas videos and Lady Gaga) Audience also links to the costume and clothing conventions that are used in female solo artists music videos for example artists such as Rihanna and Nicki Minaj use limited clothing to high heels all of which carry sexual connotations and to attract the male audience, tending to be more youth 16-24 although as well as this they use suggestive dance moves such as bump and grind to attract the male audience, famously banned Rihanna's music video S&M for using props such as gags and her being spanked are used. The final element that female solo artists use to attract male audiences are the lyrics themselves e.g. Rihanna S&M 'sticks and stones may break my bones but chains and whips excite me' which carries strong sexual connotations of sexual acts and behaviour.

There are of course female solo artists behaviour that do not follow these 'rules' of female artists videos. For example, Adele who broke the US as a British artist took a totally different approach to the likes of Britney Spears, Rihanna, Nicki Minaj, Beyonce and Madonna. Her image is totally different, she dresses in conservative clothing but also wears a lot of make up another characteristic of female artists, especially her signiture eye make up which some say was adopted from the late Amy Winehouse, who also didn't dress particularly provocativly as much as Rihanna but instead toned clothing codes down and had big head. All female artists tend to try and create their own signiture feature for example, Nicki Minaj and her bottom implants creating a 'ghetto' and Caribeean look, Rihanna went for bright red hair to show sex appeal, Britney Spears went for the cutesy but sexy school girl look giving off connotations of innocence, true or not. Amy Winehouse went for the beehive hair style and huge amount of eye make up which Adele later followed, as she wanted to be seen as all about the voice which helped her break the US.